"That's terrible! I'm going to be doing a lot of work for a site soon and most of that will be art, so if I do two years of work, I would be devastated to see that someone would stoop low enough to just take it! Hmm... just an idea... maybe you could get together a group of people to post comments like "this website is a fraud", "Find the original at " "this site is fake" "media thief!" Things similar to that on the person who copied your friend's website's home page. Or you could get the content copyrighted, because I don't think copyrighting something is all that expensive, believe it or not. I don't think you can do too much about media theft if it's not copyrighted. But stealing is just plain wrong in any form."