Site Name

• Are short (2-5 words in length) so they are easier to remember
• Are informative and compelling
• Use words that are relevant to your site
• Are simple - using numbers or letters to replace words is hard to remember
• Include at least one important search term

Site Description

A site description provides potential visitors and search engines with a concise explanation of what your site is about.

Take a look at the example below of the Mythbusters Google listing, highlighted in yellow:



The best site descriptions:

• Are one to two sentences
• Use between 15-25 words
  
• Describe what you can find on the site and why you might want to check it out
• Use complete sentences
• Include at least one search term in your description