How Keywords Help Drive TrafficThis is a featured page

How Keywords Help Drive Traffic

It is possible to achieve a higher ranking in search engines like Google by using keywords in various ways on your site. Keywords are special phrases that are most likely to be typed into search engines as people seek out a particular topic. (To find popular keyword phrases related to your Wetpaint site, visit SEO Tools).

Hierarchy of Keyword Importance

Not all keywords are created equal. Search engines will give greater weight to certain keywords based on where they are found on the page. While there are no hard and fast rules about this, it's a science and an art! Think about keywords in the following general order of importance:

Page titles
Remember, this includes the home page! Because page titles appear at the very top of every page in the browser's title bar, it is the first thing a crawler will see.

Headers and Subheads:
For more on headers and subheaders, see Where to Use Keyword Tags.

Body text:
  • Use keywords in the first sentence of the first paragraph in the body text.
  • Keywords at the top of your page carry more weight than those at the bottom of the page.
  • Text in bold is more important to crawlers. Don't overdo it and put all your text in bold, though.)
  • Use your desired phrase at least four times in your article, but any more than twelve is pushing it. Search engines are smart and know when people are stuffing keywords into pages for the purpose of a higher ranking.
  • Hint: The ideal number of times your keyword(s) should appear in a 750-word article is five or six.

Linked text:
Keywords that are linked are also meaningful to search engine crawlers. For example, when you're sending readers to a related page, don't use "For more information, click here." Instead, try: "For more information, visit Pregnancy Tips."

Names on photos:
When you place an image, always include an image name and always be sure to use keywords in the name! This will also be what the visitor sees when they place their cursor over the photo.

Add keywords in image names

See also:



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Longscar THNX 0 Jan 17 2009, 4:35 PM EST by Longscar
Thread started: Jan 17 2009, 4:35 PM EST  Watch
I didn't understand about keyword tags, but now I do. Thnx, this page was very helpful
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stox9 Thanks! 1 Jul 10 2007, 1:14 PM EDT by jeremy_wetpaint
Thread started: Jul 10 2007, 11:18 AM EDT  Watch
This page was helpful to me in getting traffic on my site and understanding about google listings. Thanks!
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