The better the content the more visits you will have to your site. The following sections will help you create a site worth visiting:

Create Uniqueunique Contentcontent Unique content is what is going to bring users to your site on a regular basis.	Create a Strongstrong Homepagehomepage Learn what makes a homepage look sharp and keep your members coming back.
Give your pages strong names Page names are extremely important because they help users navigate and are used in search engines and user bookmarks. Make sure yours are clear.	Organize the content Make sure your site is easy to navigate. If users can't find the content, it doesn't matter how good it is. Make sure users can find what they are looking for in a snap.
Make the design pleasing Make your content stand out and take the time to make it look good. Use the tools offered to polish your site like the pros do.	Write content for the web Users do not read content on the web, the way they do when reading a paper. Make sure you take the time to make sure you content is neat, clean and easy to read.

Don't start with an empty page - Use templates! Interested in a ready-made site? How about ready-made pages? Wetpaint has built several site and page templates for wikis. Check 'em out. Site Templates